Landing pages are polished alternatives of your website with the most crucial marketing information prominently displayed. They aim to persuade a web visitor to call or email your company. Our goal of creating individualized landing pages is to convert your site.
We build landing pages that speak to your target demographic, and encourage them to reach out to your company immediately.
Industry standards on conversion rates are 2.5%. At Internet Specialists NY, we raise the bar high, with a goal of 15% conversion rates. Do we always hit out goal? Not always, but when we do we provide exceptional results for our clients. But when we don’t, because we aim so high, we typically hit over 5% conversion rates, which is double the industry standards. Not too shabby.
A heat map is a colorized map of how a visitor to your landing page interacts with said page.
You can easily visualize where users spend the most time, what they focus on and what causes them to engage with your webpage.
By analyzing the data we can assess which marketing messages are speaking to your customers and which are pushing them away.
This way we can than optimize the page for the talking points that are having the largest effect on your customers. Increasing the percentage of potential customers that will reach out to you in the future.
A/B testing, also known as split testing, is a methodology which allows us to test two different ads, buttons or landing pages against each other. The goal of this is to discover which ad or landing page performs the best.
Upon discovering the results of A/B testing, we shift the budget to whichever ad or landing page is performing better. This results in exponentially increasing conversions.
Advanced Pain Management
A Group Of Ten Pain Clinics In Arizonahttp://advancedpainmanagement.com
New Patients Per Month Rose from 5 to 40
Conversion Rates Increased From: 1.5% to over 7.1%
When we started working with Advanced Pain Management, an Arizona based pain clinic, the company was attracting less than 5 new patients per month. We worked on the company’s landing pages and relaunched its ad campaigns. We created various designs to see which landing page would bring in the most new patients. We also researched the company’s competitors, nationally, to learn which ads and “call to actions” converted at the lowest cost. Now, the company consistently gains anywhere from 30-50 new patients per month. Conversion rates have also increased from approximately 1.5% to over 7.1% on average.